Tips: Choosing the Right Ecommerce Platform for Your Business

The internet is one of the most, if not the most, lucrative opportunity for making sales. If your business has yet to set up an ecommerce storefront (i.e. a website that allows you to sell your products), or if its ecommerce storefront is outdated, then you are missing out on an extremely large source of revenue. Here, we have provided you with some top tips to help you to choose the best ecommerce platform for your needs and budget.

1. Tech specifications: the first thing that you need to look into is whether the platform has the relevant technology to provide you with an adequate storefront. Large businesses might need to use bespoke software, such as Magento ecommerce London, which they can scale to size. Smaller businesses can be a bit more flexible in their choices. If in doubt about your requirements, then you should speak to a digital marketing agency. They will be able to create the ecommerce site for you, or at the very least, provide you with detailed information about relevant options.

2. Tech Support: next, you need to make sure that there is tech support if you need it. Now, if you choose to have your site designed by a digital marketing agency, tech support should come as part of the package. However, if you’ve decided to take this on yourself, you will need to make sure that the software package you use is well supported. In the case of open-source platforms, such as Magento, you might not be able to speak to a member of staff, but there is a very strong community that will help answer your questions. Make sure that you research the tech support availability before you choose your software.
   
   
3. Features / Add-Ons: a good ecommerce solution, such as Magento ecommerce London, will allow you to create add-ons and install features that are relevant to your business. The community constantly updates add-ons and features. You might have to pay extra, but it is often well worth it. However, be sure to research the add-on before parting with any cash. If you choose to use a smaller software package, or a non open-source package, then you might find that it’s lacking in additional features and add-ons. It is much better to use popular software, such as Magento, because you will have a much broader range of add-ons and features from which to choose. You can even request the community to create one for you.

4. Customer Reviews / Satisfaction / Reputation: before you choose your software package, do your homework. Look to see how other people rate the service. If it’s popular, and has many positive reviews, then that’s a fantastic sign.
   
   
5. Price: finally, think about how much you're willing to pay for the site. You need to think about how much you are prepared for the initial design and layout, but also how much you are prepared to pay for maintenance costs. To work this out, you need to establish how much gross profit you're making from your internet sales, and whether you can factor in additional costs.