You've Only Got Millisecons To Impress

There is plenty of advice around on how to create a brilliant web design but top of the list has to be that very first impression.

An Ecommerce web design London based company like any other site builders around the world cannot over-stress the importance of the first impression. People surfing the net have an extremely short interest span so getting them curious means some great first impression pictures.

Forget the old adage about never judging a book by its cover the fact is when it comes to a web page we all do.

People remember pictures and not text and if this means getting a professional photographer to take the best shots of your product then do so.

Once you’ve got someone’s attention the next part is to keep it and for this to happen there are a number of rules to be followed.

It’s constantly repeated but always worth remembering that navigation must be simple with each page encouraging the user to continue looking further.

Many sites today implement a live chat box and this is a great way for a potential customer to speak directly with a salesperson. It’s been proven that conversion rates are many times higher once this personal link is made.

Trust is another essential ingredient. The visitor needs to know the site is one hundred per cent genuine and for this an address and telephone number should be clearly shown. This must never be a mobile number unless it’s clearly stated that it is for out of office hours only.

The who we are box should be made use of. A clear picture of all staff involved in the business with some information about them helps build trust. If you know what the person looks like at the other end it all helps.

Social media links should be included as these provide further platforms for promotion and sales along with some chat that may have little to do with the product but everything to do with the brand and type of business you are.