Making Twitter Work For Your Business

Social media can do wonders for a business whether you are one person trying to sell a great idea or a multinational corporation who wants to try and connect on a more personal level with potential customers. As with anything, there are good ways to utilise social media and there are poor ways to utilise social media and Twitter definitely falls into a category which contains more pitfalls than perhaps any other platform.

140 characters is not a lot to work with; not when you want to entice and engage with customers, connect with them and built up a potential rapport which could result in new business for you and your company.

It is always easy to point out the flaws in someone’s digital marketing plan but if you are new to Twitter then it is worth reading on for tweets you should definitely avoid. If in any doubt then we would always recommend contacting a top digital agency in London who will be able to sit with you and plan out a strategic and useful social media marketing plan and handhold you through some of the more important elements.

The Enigmatic Tweet

People like to be in the ‘know’, they like to made to feel as though they alone have exclusive access to information and so tweeting out something which, in essence, says that you know something exciting is happening and they don’t is only going to turn users off. If you have an exciting project in the pipeline and want to build excitement then work on a short timescale; don’t drag it out or you will lose vital followers in the process.

The Inspirational Tweet

It’s absolutely fine to want to encourage and uplift your customers but some accounts are just filled with daily tweets of inspirational quotes. If you have to do it, limit it to once a week. People don’t want to be bombarded with inspirational ‘you can do it’ type quotes. They come on Twitter to connect with people not be forced to philosophise about the state of their lives.

The Problem Tweet

Had a bad day? Had a bad customer? Under no circumstances tweet it! Never share a story about a bad customer experience on Twitter and if a customer complains, take the conversation into a Direct Message as quickly as you can. Even if a customer is being incredibly difficult, not showing respect to them will only turn away future customers. Keep it polite both in the public forum and in Direct Messaging.

The Boasting Tweet

Yes people want to celebrate achievements but they don’t want their noses constantly rubbed in all your successes. Keep boastful tweets to a minimum.

Finding the right balance between business tweets and personable tweets can be tricky but if you get it right then you will reap the rewards so it is always worth giving it a shot. It might just work out to be the best business move you ever made.